Discover the 8th edition of Wood Made Stories
Innovating to create value:
the Sonae Arauco we are building.
“The innovation mindset we aspire to is intrinsically linked to our most valuable asset: people. This is where the cultural dimension makes all the difference.”
CEO SONAE ARAUCO
Innovation and sustainability are redefining the future of the forest in Portugal
In this edition, we hear from Pedro Lencart, Director of Antarr, and Nuno Calado, Wood Regulation & Sustainability Manager at Sonae Arauco.
From complementary perspectives, both share the experience of those on the ground and in strategy: from the restoration of degraded forest areas and the involvement of local communities, to the integration of technology, data and scientific research into forest management.
Read the interview and discover how the forest is being conceived, managed and transformed.
When the whole is greater than the sum of its parts
In this in-depth report, we explore the integrated innovation ecosystem at Sonae Arauco, where technology, people and sustainability converge to transform the industry.
From the digitalisation of industrial operations to the reinvention of processes, products and energy models, via team training and the application of artificial intelligence on the ground, this is the story of a transformation conceived in a systematic, scalable way and with a long-term vision.
More than just wood: a new way of building
In this edition, António Carlos Rodrigues, CEO of the Casais Group, reflects on the role of wood as a catalyst for profound transformation in the construction sector.
From the industrialisation of processes to predictability on site, from reducing environmental impact to enhancing the value of forests and the local area, our guest explains why wood has ceased to be an alternative and has become a strategic choice — capable of changing the way we design, build and reuse in the long term.
Trends built together
In the Impulse Sessions, Sonae Arauco transforms trend identification into an exercise in collaborative innovation, where customers, partners and teams work side by side to shape the upcoming Innovus® collections.
More than just anticipating the future of design and interior decoration, these sessions create a space for structured co-creation, where the market actively participates in decisions, validates solutions and accelerates the relevance of innovation. A pioneering model in the sector, combining active listening, proximity and strategic vision.
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