Showroom EMUCA

After Storm Dana, which severely affected the Valencian Community in 2024, Emuca turned the renovation of its showroom into a purposeful reconstruction process. “We were looking for something durable, timeless, and true to who we are,” explains Nicole Villacis, from the marketing team.

The selection of Innovus decors responds to this challenge with a balanced, contemporary palette that combines the natural warmth of Karlstad Oak Natural (M6343) and Andu Wood (M9328), the sophistication of Italian Echo (M6341), the depth of Dark Grey (L167), and the modern accent of Avocado (L969), resulting in an inspiring and functional environment.

Beyond aesthetics, durability was a key factor. “The surfaces combine aesthetics with resistance to scratches, impact, and stains, making them ideal for a high-traffic space such as our showroom.”

“Sustainability considerations were taken into account right from the start of the project. Good design begins with the choice of materials,” says Villacis. The collaboration with Sonae Arauco reflects this approach. Decorative wood-based materials containing wood from controlled sources and recycled material were used for the interior fit-out.“

The result is a showroom that today “breathes harmony and purpose.” The textures and Innovus decors elevate the perception of quality and strengthen the brand’s positioning among clients and partners.